1970s Research
1970s Research: The 1970s was extremely diverse and makeup ranged from very natural to very intense with different subcultures including disco and punk. Natural makeup was also popular. Blush was quite natural in terms of both colour and application and creams, powders and gel formulas were used. From the mid-1970s, blush became more intense and was in stripes across the cheeks sometimes even from the temples down. A tanned look was desired which means that bronzer was used to create a sun-kissed glow (Hair and Makeup Artist Handbook, 2013). Eyebrows ranged from very skinny and over-plucked to slightly thicker, skinny eyebrows were curved similar to how they were in the 1920s and thicker eyebrows were slightly shaped with an arch, these were similar to the eyebrows in the 1950s (Hair and Makeup Artist Handbook, 2013). Eyeliner varied depending on the subculture you were part of people who wore more natural makeup often wouldn’t wear eyeliner, but others would wear it on t...