Elouise Poole - Makeup Artist

  2000s Research: The trends of the 2000s changed through the years and the makeup throughout this decade evolved throughout the decade more than any of the previous decades. Although some of the fashion trends of the 2000s were very questionable, the makeup fit with the fashion. One of the most popular trends was the straight base with white shimmery lids (L’Oréal Paris,2019), this look was worn by most people and was even worn by celebrities on the red carpet, Britney Spears is a perfect example of celebrities wearing this look in the early 2000s, Christina Aguilera also often opted for this look. Britney Spears - JK/EMPICS Entertainment & Ashley Tisdale at the High School Musical 2 Premiere – Getty Images My mam in the 2000s   Pastel eyeshadow is another popular trend of the 2000s, this was often paired with glossy or frosted lips and multiple layers of mascara. This look was very popular and was worn by many celebrities throughout the decade including Britney Spear...

1990s Research: Makeup in the 1990s was very varied and contained lots of different subcultures including heroin chic, grunge, indie, raves were still popular, and the Ibiza theme became very popular which meant that festivals were very popular. Heroin chic was a look that consisted of pale skin, dark circles under the eyes and looking unhealthily skinny and almost emaciated. Some people described the models as looking skeletal and there was a public outcry as it glamourized drug use and eating disorders. Heroin became popular against middle classes and could be snorted rather than injected which removed some of the previous stigma, it was shown in fashion through unhealthily skinny models but also in films such as ‘Pulp Fiction’ and ‘Trainspotting’ (The Recovery Village, 2019). Some models that are famously known for this are Kate Moss, Jaime King, and Jodie Kidd and Calvin Klein were one of the most famous brands using heroin chic in their campaigns and many famous models posed f...