1970s Makeup










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1990s Research

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1990s Research: Makeup in the 1990s was very varied and contained lots of different subcultures including heroin chic, grunge, indie, raves were still popular, and the Ibiza theme became very popular which meant that festivals were very popular. Heroin chic was a look that consisted of pale skin, dark circles under the eyes and looking unhealthily skinny and almost emaciated. Some people described the models as looking skeletal and there was a public outcry as it glamourized drug use and eating disorders. Heroin became popular against middle classes and could be snorted rather than injected which removed some of the previous stigma, it was shown in fashion through unhealthily skinny models but also in films such as ‘Pulp Fiction’ and ‘Trainspotting’ (The Recovery Village, 2019). Some models that are famously known for this are Kate Moss, Jaime King, and Jodie Kidd and Calvin Klein were one of the most famous brands using heroin chic in their campaigns and many famous models posed f...
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1970s Research

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  1970s Research: The 1970s was extremely diverse and makeup ranged from very natural to very intense with different subcultures including disco and punk. Natural makeup was also popular. Blush was quite natural in terms of both colour and application and creams, powders and gel formulas were used. From the mid-1970s, blush became more intense and was in stripes across the cheeks sometimes even from the temples down. A tanned look was desired which means that bronzer was used to create a sun-kissed glow (Hair and Makeup Artist Handbook, 2013). Eyebrows ranged from very skinny and over-plucked to slightly thicker, skinny eyebrows were curved similar to how they were in the 1920s and thicker eyebrows were slightly shaped with an arch, these were similar to the eyebrows in the 1950s (Hair and Makeup Artist Handbook, 2013). Eyeliner varied depending on the subculture you were part of people who wore more natural makeup often wouldn’t wear eyeliner, but others would wear it on t...
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