1990s Research
1990s Research: Makeup in the 1990s was very varied and contained lots of different subcultures including heroin chic, grunge, indie, raves were still popular, and the Ibiza theme became very popular which meant that festivals were very popular. Heroin chic was a look that consisted of pale skin, dark circles under the eyes and looking unhealthily skinny and almost emaciated. Some people described the models as looking skeletal and there was a public outcry as it glamourized drug use and eating disorders. Heroin became popular against middle classes and could be snorted rather than injected which removed some of the previous stigma, it was shown in fashion through unhealthily skinny models but also in films such as ‘Pulp Fiction’ and ‘Trainspotting’ (The Recovery Village, 2019). Some models that are famously known for this are Kate Moss, Jaime King, and Jodie Kidd and Calvin Klein were one of the most famous brands using heroin chic in their campaigns and many famous models posed f...
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